Louis Vuitton’s “slow” road back to prestige
Available upon appointment, shoppers can lounge in cream-colored chairs, sip on a complementary beverage, and be given a presentation on merchandise by a salesperson. While this may sound like something straight out of Paris or Milan, this latest VIP room can be found in the upscale mall in Ramat Aviv, a suburb of Tel Aviv. The only Louis Vuitton store in Israel relocated there in mid-June and is one of only seven of their stores in the world with a VIP room. At present, the room features the Rare and Exotic Collection, a group of handbags made with variations of animal skin and Louis Vuitton canvas. The collection also features the most expensive bag in the store, the Bowling handbag. At NIS 70,000, the Bowling is made of Louis Vuitton canvas, python and crocodile skins. We have one of the seven VIP rooms [in the world] because there Louis Vuitton Purses was such a demand here, Ayelet Dobkin, a publicist for Louis Vuitton said. This store is three times bigger than the first Louis Vuitton store built in Israel. Louis Vuitton Sales Associate Asaf Mizrahi agreed that it was vital to add the exclusivity to the Ramat Aviv store.
The trunk maker owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA (MC) lifted prices on bags such as the Speedy and NeverFull by about 10 percent in the euro region, Antoine Belge , an HSBC analyst, said today in a note to clients. Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong, Taiwan and Singapore, the analyst wrote. The euros strength against some currencies may lead LVMH to charge more, Chairman and Chief Executive Officer Bernard Arnault said Jan. 31. Vuittons price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yens slide on sales, the company said Feb. 20. In addition to protecting margins, the price increases must be seen, in our view, as a means to accelerate LVs repositioning towards more leather, Belge wrote. The decision will probably weigh on the number of items sold, though its the right thing for brand equity longer term. Vuittons 2013 sales may rise 6 percent, excluding currency moves, while volume may decline 2 percent to 3 percent, Belge wrote.
Louis Vuitton Raised Most Non-Leather Handbag Prices, HSBC Says
Louis Vuitton is trying to take the slow road back to its dominance as a luxury retail brand, riding the back of a llama-like animal and a $2.56 billion acquisition. As I noted recently, the French vendor of elite handbags, clothing, jewelry and champagne has lost some of its shine. While it is still the worlds number one luxury brand, it has given up luster to rivals like Prada and Gucci. Luster is everything in the allure of the luxury world, so LVMH Moet Hennessy Louis Vuitton (the full name-dropping moniker of the company) is doing what it can to polish up. Its latest move: Its spending $2.56 billion to acquire 80 percent of Loro Piana, an exclusive Italian textile firm and clothier that hails from near Lake Como, a place where George Clooney hangs out. Loro Piana represents the opposite of the fast fashion trend epitomized by the likes of Zara and H&M. As BloombergBusinessweek noted , you could call it slow fashion. It deals in materials like vicuna wool, which comes from a South American llama cousin that yields the fine fibers only every two or three years – hardly the in-today out-tomorrow vision of a Zara shop. Likewise, Loro sells a $6,000 sports coat made from Myanmars lotus flowers. An LVMH executive called Lora Piana, one of the most elitist brands in the world. The weird world of luxury fashion is one of the few places where you can say something like that proudly and without blinking an eye. Is this indeed the slow road back to brand domination, or is it a desperate attempt at snob appeal?
Bag a bargain! Hermès, Chanel and Louis Vuitton among 84 designer handbags up for online-only auction from 2pm TODAY
Bidding opens today and will run for 10 days providing opportunities for those around the world to land some of the most sought-after designs ever created, with some dating back to the 1950s. One Direction polish off the bullies! Boy band launch varnish and stationery range to fight bullying in schools Highlights include 40 classic Birkin and Kelly bags covering a spectrum of bright spectacular colours to brighten up summer wardrobes and a stunning selection of exotic leathers. The price points ensure there is something for all tastes and budgets. ‘Hermes is known as the leading luxury handbag designer and it is unsurprising that the iconic Birkin and Kelly designs continue to thrive at auction,’ says Pat Frost, director of Christie’s fashion department. ‘Exquisite quality is at the heart of Hermes handbags and this sale offers the creme de la creme of Hermes designs with a number of timeless pieces and rare exotic leathers. ‘The online-only format of this sale follows hot on the heels of our successful Vintage Couture: Handbags, Luggage and Accessories sale in April this year. ‘This sale which runs for 10 days provides another extended opportunity for buyers around the world to purchase handbags and accessories by some of the greatest designers of all time.’ Handbag history: A lesson Hermes Kelly and Birkin bags continue to be highly sought-after and have become increasingly popular since they were first designed.
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Yet Sephora and DFS keep growing. New stores in Shanghai and Hong Kong fueled a 17 percent gain in first-quarter comparable sales at the Selective Retailing division as the regions nascent middle class splurged on goods like Bobby Brown cosmetics and Johnnie Walker whisky. LVMH declined to make executives available to discuss the business. Wide Appeal Providing a broad range of skincare and fragrances has been key to Sephoras success since it was founded in 1969. Acquired by LVMH in 1997, it has become the worlds biggest beauty retailer, with about 1,300 shops in 27 countries. Sephora plans to open about 120 stores a year through 2017, Sanford Bernstein estimates. Theres no multibrand competitor that covers as many regions as Sephora, and rivals such as Ulta in the U.S. and Nocibe SA in France lack the resources it enjoys with backing from LVMH. Sephora has 27 percent of the beauty retail market in France, 12 percent in the U.S.
LVMH Lipstick Growing Bigger Than Bags as Vuitton Slows: Retail
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